How to Thrive In Troubled Times:
Conquer Change And Win
Huge change is on the way. No matter who wins the national election in November, we are all going to experience great change over the next two years. How many times has change disrupted your life, left you feeling off-kilter, caused you to miss opportunities or react without thinking?
Every one of us is constantly affected by change. Change never stops, and whether it’s positive change or not, our first reaction is usually fear. The truly successful people of the world have a good understanding of change and how to make it work to their advantage. In his latest book, Conquer Change and Win, best-selling author Ralph Masengill gives readers an easy-to-read, fun book about the serious subject of change.
In forty-plus years as a consultant, coach, advisor and public relations strategist, Masengill has observed that successful people share two characteristics. First, they are willing to take a calculated risk and endorse positive change on a regular basis. Secondly, they have learned how change affects their emotions and how to overcome the fear of change.
“I believe the happiest and most successful people do not necessarily have the best of everything; they just make the best of everything they have,” Masengill says. He urges readers to choose change. “It is the path to true happiness and business success. Understanding how change works can alter your life for the better and give you a solid advantage.”
An advisor, coach, marketing expert, business consultant and public relations strategist, Masengill understands how companies work from within. He has the wisdom of one who has made the journey of sustained success himself, leavened by an ethics-based philosophy of helping others and the community around him. Masengill’s life story is one of personal challenge, tragedy, and triumph. His professional career has been defined by great success in both the private and public sectors. His agency, Masengill Marketing Associates, has won over 850 national and regional advertising and marketing awards.
One of the original change agents in the United States, Masengill and his team have been observing change and showing business leaders that embracing and understanding positive change is the sure route to effective quality improvement and substantial profit enhancement for decades. This extensive experience formed the basis for Conquer Change and Win, his second book.
A graduate of the University of Tennessee, Masengill’s postgraduate work includes the Dr. W. Edwards Deming course on quality and quality management. He and his wife Dianne live near the Great Smoky Mountains in East Tennessee. They have four grown children, two dogs and a cat. Masengill enjoys woodworking, oil painting, sailing and helping with his favorite charities in his spare time.
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